It's his natural appeal to both the hood and to Hollywood that has allowed Snoop Dogg to stay tremendously relevant through ten releases and numerous side projects. Since bursting into our collective consciousness alongside famed producer Dr. Dre on the 1992 classic The Chronic, Snoop has remained a constant force in Hip-Hop and a household name around the world. Because of this, Snoop entered into a first-of-its kind global deal with MTV that will bring his personality to television and his music to fans. As Creative Chairman of Priority, the label that helped established West Coast Rap, Snoop will help re-launch Priority and drive efforts to maximize untapped digital and branding opportunities. He will also serve as Executive Producer for a series of Priority releases commemorating the label's 25th anniversary in 2010. From music to movies, Twitter posts to TV shows (E!’s reality series Snoop Dogg's Father Hood and MTV’s Dogg After Dark), Snoop Dogg remains not just at the forefront of the rap game but also at the apex of popular culture.