Multi BRIT Award and Grammy winning global superstar, Sir Elton John CBE will be honoured in a special event to be aired on the September 13th on ITV. The BRITs ICON Award will be presented to this music legend whose achievements include, 35 gold and 25 platinum albums, selling more than 250 million records worldwide and produced the biggest selling single of all time, 'Candle In The Wind 1997'.
 
The first ever BRITs Icon Award will be presented by Dermot O’Leary. This TV special will include a live performance from Sir Elton of some of his best-loved songs as well as new material from his forthcoming album 'The Diving Board', combined with a candid interview and a special guest appearance, the show will be a spectacular tribute to his remarkable journey to become a revered British musical icon.
 
The BRITs ICON Award will become part of the established family of BRIT Awards, and celebrated at a separate stand-alone event each year. It will be presented only to iconic artists whose writing, recording and performances set them apart as having made a lasting impact on the nation’s culture, recognising the very highest level of British music achievement.
 
Sir Elton John CBE, comments: "It's a tremendous honour and a real thrill for me to have my work acknowledged in this way, and I'm really looking forward to participating in what promises to be a very special occasion." 
 
BPI and BRIT Awards Ltd Chief Executive, Geoff Taylor said, “We’re proud to be launching our first ever BRITs Icon Award with an artist of Sir Elton’s incredible stature. He represents the very embodiment of what the BRITs Icon is all about, having achieved a level of creativity, originality, critical acclaim and global success that few others can match.”