The BRIT Certified Awards
The iconic BPI Platinum, Gold and Silver certifications issued to singles and albums on achieving particular sales/streaming landmarks get a fresh identity.
The first singles to be acknowledged with a new BRIT Certified Award, to be announced via The BRITs social channels this afternoon, will include Stormzy ft. MNEK’s ‘Blinded by Your Grace Part 2’, which goes Platinum, Camila Cabello’s ‘Never be the Same’, which goes Gold, and George Ezra’s ‘Paradise’, which turns Silver. The first album to go Platinum with a new BRIT Certified Award identity will be The Weeknd’s ‘Starboy’.
The thresholds for The BRIT Certified Awards remain the same, although these will come under regular review to ensure they remain relevant in a music landscape that is fast being reshaped by streaming.
A new Breakthrough category is additionally being introduced into the suite of Awards to help support new or more recently established artists. Albums become eligible for this certification when they become the first title by an act/artist to reach the 30,000 units mark.
Geoff Taylor, Chief Executive BPI & BRIT Awards, said: “The BPI’s Platinum, Gold and Silver Awards are woven into the narrative of British music and are the official mark of a record’s popularity. Artists and their labels value the recognition of their recording successes through an official certification, and a Platinum, Gold or Silver disc on the wall is an iconic memento of musical achievement. On social
“Given that The BRITs are the UK’s biggest platform for artistic achievement, with millions of fans at home and around the world, it makes sense for the BPI to bring the official sales awards under the BRITs banner.”