Griff wins 2021 Rising Star Award!We are beyond pleased to announce that Griff is the winner of the prestigious BRITs Rising Star award supported by BBC Radio 1!
On her win Griff said:
"In my head I'm still screaming from the phone call when I found out. It's honestly such a miracle: how on earth did we manage to win a BRIT and break through during a pandemic?"
A truly multifaceted talent, 20-year-old Griff grew up in Kings Langley in Hertfordshire as the daughter of a Chinese mother and a Jamaican father. In 2019 she signed to Warner Records, picked up her first Radio 1 play from Annie Mac (whilst still studying for her A-Levels), and last summer she was nominated for the first ever Rising Star Ivor Novello Award. Songs like new single 'Black Hole' see Griff head down the rabbit hole of modern teenage life, exploring big themes (young love, mental health, family and friendship) in Griff's own distinct style. Griff already has the type of creative curiosity that draws no boundaries between making beats, designing your own clothes, or taking over Tate Modern as she did for her second ever London show. Having fronted Disney's first Christmas ad campaign with 'Love Is A Compass', Griff secured a Top 5 place in the BBC's Sound of 2021 poll earlier this year, and will release her first mixtape, 'One Foot In Front Of The Other', on Warner Music this summer.
Pa Salieu and Rina Sawayama were also shortlisted for the prestigious prize, which last year evolved from its original name of BRITs Critics' Choice. Since its inception in 2008, this award has successfully predicted the future stars of British music including Adele, Florence + The Machine, Sam Smith, Rag 'N' Bone Man and last year's winner Celeste - whose debut album 'Not Your Muse' went to No. 1 in the UK Album Charts upon release earlier this year. The total global album sales for all previous winners combined sits at over 135 million.
That's all the updates for now, but more exciting news will be announced in the weeks leading up to the big night -- which will, as always, be a huge celebration of the incredible achievements of British artists and the success stories over the past year!
The BRIT Awards 2021 takes place on 11th May.