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Critics' Choice: The Story of Florence + the Machine

To celebrate the release of BRITs Critics' Choice: The Album on January 6, we're looking back at all the past winners of the Critics’ Choice Award and how their careers have progressed – and none have been quite so energetic and electrifying as Florence + the Machine.

Before the Machine
Florence Welch’s first foray into music was as part of Ashok – who recorded Happy Slap, later to become Florence + the Machine’s debut single, Kiss With A Fist.

Following in Adele’s footsteps
A shy Florence Welch talks on the BRITs Red Carpet about being only the second act to win the Critics’ Choice after Adele took home the inaugural award in 2008.

Dominating the BRITs 2010
Not satisfied with winning MasterCard British Album of the Year for debut album Lungs, they stole the show giving the performance of the night alongside Dizzee Rascal, covering the iconic Candi Staton with their own unique twist.

The return
After a brief hiatus recording their second album, Ceremonials, the band uploaded What the Water Gave Me to YouTube, which had 1.5 million views in just two days.

No. 1
Both of Florence + the Machine’s first two albums reached the summit of the UK album charts – but they didn’t have their first No. 1 single until Calvin Harris remixed Spectrum (Say My Name), which reached the top spot in July 2012.

You can pre-order 'Critics' Choice: The Album' now exclusively from iTunes.