Privacy Policy


1.     What is the purpose of this privacy notice and to whom does it apply?

BPI (British Recorded Music Industry) Limited and its group companies, including BRIT Awards Limited, (“BPI, “we” or “us”) is committed to protecting the privacy and security of your personal data. References to your “personal data” include any or all of your personal data, as the context requires, including “special categories of personal data”, which involves more sensitive information about you. This is most likely to include information about your racial or ethnic origin or health data.

BPI is a “data controller”. This means that we are responsible for deciding how we hold and use personal data about you. This privacy notice describes how we are or will be processing personal data about you during and after your working relationship with us. By “processing”, we mean such actions as collecting, using, storing, disclosing, erasing or destroying your personal data.

2.  What information will the BPI collect about me?

BPI controls data provided via the ticketing application portals hosted on This website and its subpages are referred to in this Notice as the “Site”.

In respect of individuals who apply for tickets for The BRIT Awards 2024 (“Event”) we collect, via the Site:

First and last name

Email address

Mobile phone number



Date of Birth


Job Role (if applicable)

Employer (if applicable)

3. How do we collect your personal data?

We collect data from Site visitors who have applied for tickets to the Event, who input this data at the point of application.

Our Site uses Cookies to collect data (please see here for our Cookies policy). We may use Google Analytics to examine this data, but please note that all such data is anonymised.

4. Why do we collect your information?

We collect data directly from individuals in order to process ticket applications and email them with information about the Event.

5. What are the legal bases and the purposes for which we process your personal data?

We will only use your personal data as permitted by law. We will use your personal data where we have a contractual basis (or those of AXS/The O2) and your interests and fundamental rights do not  override those interests. Our legal basis of processing is contractual based on the purposes of ensuring you are eligible for the ticket application, processing your ticket application and emailing you with information about the Event.

“Special categories” of personal data

“Special categories” of personal data require higher levels of protection. We need to have further justification for collecting, storing and using this type of personal data. We may process special categories of personal data in limited circumstances with your explicit written consent. We do not process any special category data.

6. Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so, before we start using it for that unrelated purpose. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is permitted by law.

7. Sharing Data

We may share your data with third parties, including third-party service providers and any subcontractors of those service providers where required by law, or where we have a legitimate interest in doing so. If your application is successful, your name and email address will be shared by BPI/BAL with The O2 and AXS so that they can provide you with your tickets and email you with information about the Event. They will process your personal data as independent data controllers in accordance with their privacy policies which you can find them here: The O2 Privacy Policy and here: AXS UK Privacy Policy.

We require third parties to respect the security of your data and to treat it in accordance with the law.

How secure is your information with third party service providers?

All our third party service providers are required to take appropriate security measures to protect your personal data in line with our policies. We do not allow our third party service providers to use your personal data for their own purposes unless they are data controllers in their own right in relation to your personal data. Where they operate as our “data processors” (ie they process your personal data on our behalf and acting only on our instructions), we only permit them to process your personal data for specified purposes and in accordance with our instructions.

What about disclosure to other third parties?

We may share your personal data with other third parties, for example to external legal or other professional advisers, or to otherwise comply with the law.

What safeguards are in place in relation to the transfer of your personal data outside of the UK or EU?

Neither we nor any of our third party suppliers envisage transferring your personal data outside the UK or EU as applicable. If the position changes, we will let you know and also let you know of the safeguards we will be putting in place to keep your personal data secure.

8. How long will we retain your personal data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Details of retention periods for different aspects of your personal data are available in our Records Management Policy which is available from the DPM. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. If your application for a ticket to the Event is unsuccessful, your data will be deleted within 30 days.

9. What are your rights and obligations as a data subject?

Your duty to inform us of changes:

It is important that the personal data we hold about you is accurate and current. Please let us know of any changes. We will update your records promptly upon being notified of such changes.

Your rights in connection with personal data:

Under certain circumstances, by law you have the right to:

- Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

- Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

- Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).

- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.

- Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.

- Request the transfer of your personal data to another party.


If you want to review, verify, correct or request erasure of your personal data, object to the processing of your personal data, or request that we transfer a copy of your personal data to another party, please contact the DPM in writing.

No fee usually required:

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances, as permitted by the UK GDPR.

What we may need from you:

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

What are your rights to withdraw consent to processing?

Where you may have provided your consent to the processing of your personal data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, use our unsubscribe buttons, or contact the DPM. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legal basis for doing so.

10. Using our Site


The Site may contain links to other websites where information practices may be different to ours. For example, if you click on a link, this may take you off the Site.

Visitors should consult the privacy policies of the websites they are taken to for further details, as we are not responsible for and have no control over information that is submitted to, or collected by, these third parties.

The Site is published in the UK by BPI. All personal information submitted by you to the Site will be processed in accordance with this Privacy Policy (and any  local terms that apply on the Site) unless terms on the Site specify otherwise.


Our site uses Cookies. Read our Cookies policy.

11. Security


Our Site has security installed to ensure that any personal data entered onto the Site is protected against loss, misuse or alteration. However, due to the nature of the Internet, we can't guarantee the protection of your personal information and we can't be responsible for any outcomes resulting from a breach of security when the Site is used. We're confident in our security, and it is always a top priority to ensure we do not have any problems.

We have put in place measures to protect the security of your information. Details of these measures are available upon request but in brief, we secure the storage of your data on our servers, and restrict access to only those employees, agents, contractors and other third parties who have a business need to know. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.


12. Changes to this privacy notice

We reserve the right, from time to time, and at our sole discretion, to change or update this Privacy Policy.

All changes to this Privacy Policy will be published on this page and on the Site. Upon publication, each change will become effective and you will be deemed to be aware of and bound by it. You should therefore review this Privacy Policy regularly to ensure that you are up-to-date with the current terms of the Privacy Policy.

13. Contacting BPI about this Privacy Notice

BPI is not obliged to appoint a statutory data protection officer, but has appointed an internal Data Protection Manager (“DPM”). For any queries, please contact:

Data Protection Manager, BPI

Email: [email protected]

Telephone: +44 (0)20 7803 1300

The DPM is responsible for overseeing compliance with this privacy notice and for handling any data protection queries or issues involving BPI. You should contact the DPM in the first instance about any issue involving data protection, whether it involves your data or anyone else’s.

What are your rights to lodge a complaint about the way in which your personal data are being processed? Firstly we would urge you to contact the DPM in writing so that we can try to resolve your complaint to your satisfaction. If you are not satisfied with the DPM’s response, you may contact theInformation Commissioner’s Office (“ICO”) on 0303 123 1113. You are free to contact the ICO at any time. However, the DPM may be able to answer your concerns or questions more quickly.