BRIT Awards 2027 Privacy Notice

1. What is the purpose of this privacy notice and to whom does it apply?

BPI (British Recorded Music Industry) Limited and its group companies, including BRIT Awards Limited (“BPI”, “we” or “us”) is committed to protecting the privacy and security of your personal data. References to your “personal data” include any or all of your personal data, as the context requires, including “special categories of personal data”, which involves more sensitive information about you. This is most likely to include information about your racial or ethnic origin or health data. There are other categories of “special categories of personal data” which are less likely to be processed, but for a full definition, see Article 9 of the General Data Protection Regulation (“GDPR”).

BPI is a “data controller”. This means that we are responsible for deciding how we hold and use personal data about you. This privacy notice describes how we are or will be processing personal data about you during and after your working relationship with us. By “processing”, we mean such actions as collecting, using, storing, disclosing, erasing or destroying your personal data.

This notice applies to all employees, workers and contractors. It does not form part of any contract of employment or other contract to provide services. We may update this notice at any time and without notifying you before we do so.

2. What information will BPI collect about me?

We operate four websites, BPI, Mercury Prize, Classic BRIT Awards and The Brit Awards. BPI also controls data provided via its BRIT Awards accreditation portal https://goallareas.co.uk/ provided by third party supplied Ginger Owl Productions (Events) Ltd (“Ginger Owl”). These websites and their subpages are referred to in this Notice as the “Sites”.

In respect of members who use the members’ area on our Sites, we collect:

Name
Email Address

In respect of third parties/suppliers, we collect:

Name
Email address
Telephone number
Role in the Event
Company name
Position

We collect the following information from Site visitors who make purchases:

Name
Email address
Telephone number
Date of Birth
Transaction details (i.e. payment card details) – these are generally input by customers directly into a transaction gateway, but purchasers can elect to store their payment details, in which case we would save them.

In respect of individuals who sign up for accreditation for The BRIT Awards 2027 we collect, via the Ginger Owl hosted portal:

Name
Job title
Role in the Event
Email address
Telephone number
Company name
Event Zone Access Requested
Dates on the Site

And if you wish to register as a driver you will also be required to provide:

Driver name
Driver contact number
Vehicle description
Vehicle registration
Passenger names
Dates on the Site

For sustainability purposes, we will also ask the town/city and country (for those travelling from outside the UK) you have travelled from and your method transport.

3. How do we collect your personal data?

We collect data from Site visitors who have made a purchase through the Site, visitors themselves who input this data either at the point of purchase or in order to maintain a log in to make repeated purchases on our Site, or in order to gain accreditation to the BRIT Awards.

We collect data about members either from members themselves, or from their employer, where (as for most members) they have a membership in the course of their employment or engagement.

We collect contact details from suppliers and third parties from the data subjects themselves.

Our Sites use Cookies to collect data (please see here for our Cookies policy). We use Google Analytics to examine this data, but please note that all such data is anonymised.

4. Why do we collect your information?

We collect data from Site visitors who make purchasers in order to deliver their purchase, and we store that data, where required by the purchaser, in order to make future purchases easier. We collect data from individuals who have access to our members’ area in order to identify them and permit their access. We collect data about third party contacts in order to maintain business relationships with third parties, such as suppliers. We collect data directly from individuals in order to provide accreditation to the BRIT Awards.

5. What are the legal bases and the purposes for which we process your personal data?

We will only use your personal data as permitted by law. We will use your personal data in either of the following circumstances:

Where we need to perform the contract we have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. We are required to specify what the legitimate interests are (see below for further details).

Necessary for the Performance of a Contract with You

We use the information provided by Site visitors who have made a purchase in order to process that transaction in compliance with the contract between us and the purchaser. Where individuals have a personal membership for our Site, we use their data as necessary to give effect to their membership rights under the contract they have entered into with us.

Our legal basis of processing is contractual based to use contact information for suppliers/third parties in order to properly perform the business arrangements we have entered into with suppliers/third parties and/or to provide appropriate accreditation.

Necessary for our legitimate interests or those of a third party

It is in our legitimate interests to use the personal information of individuals who use a membership log in paid for by the employer/engager in order to give effect to their membership and permit individuals the agreed level of access to the content of our site. It is in our legitimate interests to use the personal information of individuals to check their identity if they are on-site before, during or after the BRIT Awards 2027 when the site is ours.

“Special categories” of personal data

“Special categories” of personal data require higher levels of protection. We need to have further justification for collecting, storing and using this type of personal data. We may process special categories of personal data in limited circumstances where you have provided your explicit consent for us to do so. It is in our legitimate interests to process the health information provided to help us to provide a safe working environment at the BRIT Awards.

6. Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so, before we start using it for that unrelated purpose. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is

Privacy Policy